We connect curious people with authentic sporting traditions - bringing them face to face with the communities, rituals and athletes that make local sport extraordinary.
Imagine watching the world's fastest field sport with locals who live and breathe it, or witnessing a national festival that has defined a culture for thousands of years. Beyond the Pitch is not tourism - it's access. Access to the moments, people and traditions that sit just beyond the stadium gates.
This is Beyond the Pitch.
Reserved seating and guided access to live matches that most visitors never experience.
Every experience is shaped around the traditions, history and people that give the sport its meaning.
Minimum 4 participants per experience. Intimate by design, to respect communities and create real connections.
We currently host experiences in Ireland and Mongolia. Each is built around a sporting tradition that runs deep - and a local expert who has spent their life inside it.
Learn the fastest field sport on earth from a Kilkenny native. Then watch a live match the way the Irish do - from the stands, with locals, with everything on the line.
From
€120 p.p.
Two days inside Mongolia's greatest sporting celebration. Wrestling, horse racing and archery - witnessed from inside, guided by a local expert who has hosted Naadam experiences since 2000.
From
€400 p.p.
"When we arrived in Kilkenny, the hurling capital of Ireland, I fell in love with the game. Learning from local hurling expert James, then watching the fastest field sport in the world at Nowlan Park. That's a memory I'm never going to forget."
Marc, 29
The Netherlands · Ireland experience
"Before this I knew nothing about Kilkenny or Hurling. What a game - genuinely a joy to watch and to play. James was great, a funny guy and a good teacher. I'm already planning my next visit."
Martijn, 28
The Netherlands · Ireland experience
Curious about a sporting tradition you've never witnessed? We'll bring you inside it - with a small group, a local guide and a real match on the schedule.
Explore experiences →Sport brings strangers together faster than anything else. Stay connected with like-minded people who believe the best experiences happen beyond the final whistle.
Join the community →You know your sport, your stadium, your city. We bring participants who genuinely want to experience it - not just photograph it. Let's build something together.
Partner with us →No scripts. No voiceovers. Just what it actually looks and feels like to be there.
See all on YouTubeOn the pitch, in the community, in the moment. Spots fill up fast - and once they're gone, they're gone.
Beyond the Pitch is a cultural sports experience organiser, not a travel agency or tour operator. We do not sell travel packages, arrange flights or book accommodation. All prices shown cover the hosted experience only. Participants arrange their own flights and accommodation independently. Beyond the Pitch is based in the Netherlands.